Thursday, November 29, 2007

Vancouver Olympic Mascots


Our neighbors to the north, (that's Canada... Vancouver, BC to be exact), have released their mascots for the Vancouver 2010 Olympics/Paralympics. They are cutesy and cartoon like... and I really love them!

Honestly, there aren't too many "logos" that can pull this off. I've got to admit, Sasquatch as a mascot is pretty awesome! Vicki Wong and Michael Murphy of Meomi Design’s were awarded the job and I think they did a great job.

The mascots L to R are: "Quatchi", "Miga", and "Sumi" with sidekick "Mukmuk".
Source here

I'm just glad Canada was more thoughtful and intelligent about the designers they chose to create the mascots, compared to London's blunder earlier this year with the 2012 Olympic "logo/brand". Ugh what a mess.

Here is a comparison. Clean, fresh designs above a garish, hard to read design that looks thrown together.

Vancouver 2010 Olympics


London 2012 Olympics


Let me ask you this. Which design would you pay me for if I created them both? I know the one I would choose. Then I'd kick my own tail for accepting the London design.

As a designer, I am open to new ideas and ways of designing. On the other hand, creating something that is hard on the eyes and difficult to read, goes against some basic design principles.

At the same time, I understand that art is subjective. Someone might like one design because it is abstract, but they do not like another because it's too straightforward, and vice versa. Let's all keep our standards up and strive to create good design. Make the men and women who came before us proud.

1 comment:

Anonymous said...

I've gotta agree the logo for 2012 is not great it's angular lines aresuggestive of violance and shocking colors contribute to the abrasive nature of the design. Rather than welcoming it is definately lacking in warmth and anything positive about London. Perhaps with terrific Mascots a balance can be struck. Maybe troll like kids from under London bridge or kids dressed up like royalty. After all doesnt everyone like to be treated like royalty and the laurels of the anciant victors are reminiscent of crowns. Mrs K Krickett-Merrill