As a potential client, you recognize the benefits of hiring a professional designer to create your logo, stationery or marketing pieces, but there are just so many designers out there that it can be downright overwhelming. How in the world can you find one who is right for you?
Some companies think that the best way to get a design that they like is by holding a contest, but if you read last month's article you probably realize that this isn't the right way to go about it.
"Spec work is considered an unethical business practice in our industry. Graphic design is our business, and like other businesses, we can not afford to give our services away for free."
There are a lot of people offering design services, and they range in experience from true professionals with years of experience to high school students with pirated software who just want to make a quick buck. Searching the internet can be very time consuming and your efforts can leave you feeling confused and discouraged.
So Where to Begin?
There are many places to find graphic designers:
• You can check with your local Chamber of Commerce or small business organization for recommendations.
• If you have seen a logo or advertisement for another company that you found particularly appealing, you can contact the company and request the name of the graphic designer who produced the piece.
• Perhaps a friend or relative knows of a skilled designer that would be ideal. You never know until you ask!
• Many graphic design forums online will allow you to post a free "classified" ad describing your project and asking that interested parties contact you.
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Source Adrienne Turcotte
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